About the Brand : Lakme is the country's first cosmetic brand to introduce makeup to Indian women and takes pride in being the Indian beauty expert for over 65 years. It is a complete beauty brand spanning colour cosmetics & skin care and extends to beauty services through the network of Lakme Salons. Benefits : Has a smooth application and gives an intense colour payoff, without touch-ups for 12 hours. Comes with a built-in primer that sets a flawless matte base and evens out your lips Collection Name : 9 to 5 Primer + Matte Lipstick Colour Family : Red Colour Shade Name : Iconic Red Features : Long Lasting Finish : Matte Formulation : Bullet Hex Code : #c50325 How-to-Apply : Create a cross on your cupid's bow. Start applying from the centre of your upper lip. Work from the centre towards the outer edges of your lip, following the contours of your mouth. Glide across the entire bottom lip. Minimum Shelf Life in Months : 24 Minimum Usable Period in Months : 6 Net Weight : 3.6 g Pigmentation : Full Coverage Sustainable : Regular Total Shelf Life in Months : 36 Units Per Bundle : 1 9 to 5 Primer + Matte Lipstick Shade name-Iconic Red MR10