Strong, long-lasting hold: While quite different from regular hair styling gels, the hair cream wax provides quite a strong hold that lasts for upto 6-8 hours so that you can have your hair in place throughout. Water Soluble: The water soluble formula of the hair styling cream ensures that it is easy to remove without compromising on the hold throughout the day. Matte Effect: For the times you want to keep it simple, sophisticated and elegant, opt for this hair styling cream to style your hair effectively for regular office days and casual evenings. Free of Petroleum Jelly: Unlike most hair styling products for men, the hair cream doesnt contain petroleum jelly but instead its core component is beeswax, which doesnt block your hair follicles and also makes it much easier to wash off. Provides Nourishment: Containing natural essential oils such as almond oil, olive oil and vitamin E, this hair styling cream moisturises and conditions the hair to avoid split ends and make the hair look healthier.