Deep gentle cleanse: A nourishing cleanse is promised with every use Intense Nourishment: You are promised the deep nourishment and care of Coconut and Aloe Vera. No dryness: It prevents dryness or flakiness as it nourishes Improves Circulation: Rosemary Essential Oil is known to improve blood circulation towards your hair, thus preparing them to absorb the nourishment we supply to our body and strengthening the root Long lasting style and impression: Make your mark with a pronounced hairstyle with prominent shine and health that crowns you as the gentleman you are