Removes dirt & grime: Your beard faces a lot of dust and pollution every day. This beard wash cleanses your beard from the roots and keeps it looking fresh. Softens beard & adds shine: With a fine blend of nourishing natural oils, the beard wash doesnt dry the beard and skin while cleansing but instead conditions it to make it soft and add shine. Nourishes beard: Argan provides intense conditioning to the beard, nourishing it from within. Increases manageability: The conditioning benefits of the beard wash help tame frizz and increase beard manageability for a sharper look. Anti-bacterial properties:Lending a rejuvenating fragrance, Geranium has anti-bacterial and anti-microbial benefits.